The Journey: Why & How

An alarming number of children — about 64 percent nationwide — are not proficient readers by the end of third grade. If left unchecked, this achievement gap will undermine efforts to end intergenerational poverty.

Launched in 2010, the Campaign for Grade-Level Reading focuses on five pillars to address this: School Readiness, Attendance, Summer Learning, Family Engagement, and Health Determinants.

The Suncoast Campaign for Grade-Level Reading is a community-wide effort in Charlotte, DeSoto, Manatee, and Sarasota counties to help children from birth through 3rd grade, especially those from asset-limited families, succeed by ensuring they read on grade level.

To increase early-reading proficiency, the Suncoast Campaign delivers support and resources to children by mobilizing a broad base of stakeholders, tapping into expansive networks, and working with families, educators, and partners to leverage collective innovations and learnings.

Programs, including Stronger Me, Stronger We; Reach Out and Read; THIS BOOK IS COOL! and Pop Up Neighbor Through Laundry seek to strengthen community, enhance healthy child and brain development, and instill a love of learning. The overall movement generates lasting impact regionally, nationally, and globally.


CATALYSTS FOR GOOD

The Suncoast Campaign for Grade-Level Reading (SCGLR) works with people, businesses, nonprofits, government, and the media to accelerate progress toward shared aspirations. This is achieved through five key actions: Connecting → Learning → Sharing → Evolving → Strengthening.

(Access the one-page PDF file of the entire “Catalysts for Good” section to download it. Or, to share an individual icon and its text, click on the icon to pull up its JPG and then right-click to save.)

Connecting

Connecting: To learn, share, evolve, and strengthen, we must first be connected. The Suncoast Campaign for Grade-Level Reading provides opportunities to bring people, organizations, and communities together, strategically linking Internal Stakeholders (CEO/ED, board, staff, donors, and volunteers); External Stakeholders (people, businesses, other nonprofits, government, and the media); and Areas (local, regional, statewide, national, and global communities).


Learning

Learning: The time spent listening, asking questions, and exploring builds mutual understanding, and mutual understanding fosters the development of trust.


Sharing

Sharing: The Suncoast Campaign for Grade-Level Reading believes that important assets — including information, knowledge, skills, and expertise — strengthen the impact of initiatives when they are spread through collaboration. Sharing is the pivotal point linking the power of connecting and learning to opportunities for evolving and strengthening.


Evolving

Evolving: “Change happens at the speed of trust” is one of the Suncoast Campaign for Grade-Level Reading’s key tenets. As confidence grows, the belief in new possibilities begins to emerge, and meaningful changes are made toward positive transformations.


Strengthening

Strengthening: The Suncoast Campaign for Grade-Level Reading supports the efforts of people, organizations, and communities by focusing on issues that address mutual aspirations, foster wide participation, and encourage learning and sharing.


IMPORTANCE OF ALIGNMENT

While everything collaborators do requires trust, the Suncoast Campaign for Grade-Level Reading has learned that the alignment of five characteristics — leadership, willingness, readiness, capacity, and culture — is critical to success.

(Access the one-page PDF file of the entire “Importance of Alignment” section to download it. Or, to share an individual icon and its text, click on the icon to pull up its JPG and then right-click to save.)

Leadership

Value of collaboration is understood and used to drive impact

Willingness

Enthusiasm about working together and with others accelerates change

Readiness

Available to embrace the journey

Capacity

Ability to bring assets to the work and implement strategic recommendations

Culture

Shared belief that strengthening the future starts with passionaries and possibilitarians

OPPORTUNITIES FOR IMPACT

The Suncoast Campaign for Grade-Level Reading capitalizes on methods to refocus efforts toward lasting impact.

(Access the PDF file of the entire “Opportunities for Impact” section to download it. Or, to share an individual icon and its text, click on the icon to pull up its JPG and then right-click to save.)

MOVING THE NEEDLE

Finding ways for people to engage and create their desired future.

Scarcity

Abundance

Expanding a narrow scope of thinking to a broad view of the collective resources from multiple sectors

Issues

Aspirations

Shifting the focus from problems, challenges, and barriers to a shared vision and new possibilities


Enabling

Engaging

Rather than taking actions that perpetuate problems, creating opportunities that change realities

Silos

Systems

Rather than acting in isolation, exploring, discovering, and working together in a shared ecosystem


Outputs

Outcomes

Rather than focusing on short-term actions, optimizing efforts toward long-term impact


INTERNAL STAKEHOLDERS

Engaging all stakeholders — CEO/ED, board, staff, donors, and volunteers. When we understand the “Why,” we embrace the “How” and the “What.”

CEO/ED

Board

Staff

Donors

Volunteers


EXTERNAL STAKEHOLDERS

Working together with people, businesses, nonprofits, government, and the media to rethink obstacles and explore solutions.

People

Business

Nonprofits

Government

Media


THE FIVE C’s

No matter the circumstances, the Suncoast Campaign for Grade-Level Reading (SCGLR) enters each day focused on five constants that power its ability to thrive in the face of change while harnessing that change to work in new, impactful ways. This is achieved through five key actions: Caring → Connecting → Collaborating → Contributing → Creating

(Access the one-page PDF file of the entire “The Five C’s” section to download it. Or, to share an individual icon and its text, click on the icon to pull up its JPG and then right-click to save.)

Caring

Caring: With its many initiatives — regardless of the aspiration or geography involved — SCGLR channels empathy and compassion for our world. The unfettered charter undergirding its efforts allows SCGLR to undertake work in ways others are not doing, cannot do, or will not do. This affords SCGLR unique opportunities to create meaningful change through its philanthropy, and it’s one for which we are ever grateful. Knowing and embracing what’s possible through our work allows each of us to live and work in the spirit of joyful stewardship.


Connecting

Connecting: SCGLR’s approach is organized around the principle that, to learn, share, evolve, and strengthen, we must first be connected. SCGLR provides opportunities to bring people, organizations, and communities together, strategically linking Internal Stakeholders (CEO/executive director, board, staff, donors, volunteers, and beneficiaries); External Stakeholders (people, businesses, nonprofits, government, and the media); and Areas (local, regional, statewide, national, and global communities).


Collaborating

Collaborating: When SCGLR seeks to strengthen outcomes within shared aspirations, it looks to the organizations and entities at the forefront of the ongoing work in that space. Rather than arrive at its work with the answer, SCGLR strives to learn from those actively creating the kind of future people aspire to live in, finding opportunities to strengthen their efforts while continuing to introduce them to other mission-aligned causes and organizations.


Contributing

Contributing: As a fully endowed charitable entity, SCGLR has substantial resources to help strengthen those with which it collaborates. However, the true value of SCGLR’s support goes far beyond any one-time check. With an eye toward long-term thrivability and mission impact, SCGLR exercises agility in its response to emerging funding opportunities while creating opportunities to catalyze additional support from donors big and small to these organizations and networks.


Creating

Creating: The Suncoast Campaign for Grade-Level Reading supports the efforts of people, organizations, and communities by focusing on issues that address mutual aspirations, foster wide participation, and encourage learning and sharing.


THE PHASES OF DISASTER RECOVERY

The Suncoast Campaign for Grade-Level Reading understands that the recovery process following a disaster or unexpected challenge includes three distinct phases:

(Download the one-page PDF file of the entire “Phases of Disaster Recovery” section. To share an individual icon and its text, click on the icon to pull up its JPG and then right-click to save.)

Cope

Following a disaster or unexpected challenge, we first focus on ensuring our safety and addressing the immediate needs essential to survival.

Adapt

Getting accustomed to the reality of living with the situation, we adopt new systems and methods to create stability.

Innovate

Using imagination combined with a possibility mindset, we discover fresh ways to live, work and play.
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