Community Partners Are Helping to Spread the Word About Everyday Hero

Brain science tells us that the first three years of life are critical in developing the brain architecture that provides the framework for all future learning. Parents and family members, through their daily interactions with the children in their lives, provide a foundation for a child’s healthy development. The Suncoast Campaign for Grade-Level Reading (SCGLR) wants to help parents succeed in being their child’s first, best teacher.

SCGLR has assembled short tips based on suggestions from childcare experts, leading educators, experienced parents, and brain scientists, and we are ready to text these tips to parents with children from birth – third grade. We call this service Everyday Hero. Parents are Everyday Heroes because the things they do every day help children learn and grow. Everyday Hero is a gift to the community from The Patterson Foundation.

Parents can text EverydayHero to 77453 for up to three weekly tips on how they can create learning experiences for their children.

Community partners are helping to spread the word about Everyday Hero. Stephanie Roberts, co-host of The View on ABC7 Sarasota, WWSB, is featured in television spots promoting Everyday Hero and ABC7 My Suncoast is sponsoring a Facebook contest. Viewers are encouraged to submit their own Everyday Hero tips and photos for a chance to win an iPad and an opportunity to appear in an upcoming Everyday Hero television commercial.

SCGLR supports school readiness efforts in our region. Parents, schools, community members, organizations, and businesses are mobilizing to ensure all children begin kindergarten ready to learn. Area businesses are beginning to display Everyday Hero posters on their walls and bulletin boards, and Everyday Hero postcard stands are appearing on countertops throughout the Suncoast region. Circus Sarasota will be including Everyday Hero information in all of their ticket envelopes.

Publications such as NEXTGEN magazine, Tempo, and 7DÍAS will include information on Everyday Hero; MCAT and SCAT buses will have advertisements encouraging parents to text EverydayHero to 77453 for up to three weekly tips on how they can create learning experiences for their children.

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